陈燕

燕 陈 is a seasoned digital marketing and e-commerce manager with over 10 years of experience in developing and executing successful digital marketing strategies. Currently serving as a Senior EC KA Manager at 达能, they manage the Douyin platform to achieve business goals and optimize store performance. Previously, they held roles including Associate Digital Marketing Director at 德加拉(中国)投资有限公司 and Digital & EC Marketing Associate Director at 纽仕兰新云(上海)电子商务有限公司, where they developed comprehensive digital strategies and managed budgets for multiple brands. They hold a Bachelor's degree in English Language and Literature from Shanghai Business School and a Master's degree in MBA from 同济大学. Fluent in both English and Mandarin, they are known for their strong leadership abilities and expertise in data analysis and consumer engagement.