Roberta Tito

Roberta Tito has extensive experience in sales and trade marketing, currently holding the position of Sales Account Campania at Danone since January 2011. In this role, Roberta is responsible for the strategic and operational management of brand activation for Danacol and Hipro in the retail channel, as well as launching new products and entering new markets. Duties include data analysis, competitive monitoring, designing promotional activities, managing internal contests to incentivize sales, interfacing with external agencies, and managing annual budgets. Previous roles at Danone include Sales Account GDO and Sales Analyst Trainee, focusing on trade marketing strategies and market analysis. Prior experience includes a Media Planner Assistant position at Zenithoptimedia Italia and a Marketing Assistant role at Hotelplan. Roberta holds a Master’s in Marketing and Communication from Università Bocconi, along with degrees from Universidade de Coimbra and Università degli Studi Suor Orsola Benincasa.