Rodrigo Herrera

Rodrigo Herrera is an experienced professional in trade marketing and sales management, with a career spanning numerous prestigious companies. At Red Bull, Rodrigo held key roles including National Key Account Coordinator for Convenience Stores & Non-Traditional Markets and Distributor Partner Manager, focusing on contract negotiations and sales strategy execution. Subsequently, at Ferrero, managerial positions covered indirect sales channels in multiple regions, while roles at Vigor and Grupo Lactalis included executive positions in both trade marketing and sales. Currently, Rodrigo serves as Commercial Director at Danone. Educational qualifications include a degree in Social Communication with an emphasis in Marketing from ESPM and a postgraduate degree in Business Administration from Insper.