Sander Ketelaars

Sander Ketelaars has a diverse professional background with extensive experience in project management, marketing, and operations within various industries. Sander began with a role as a Marketing Assistant at VNU Exhibitions before progressing to project management positions at IBM and Sogeti, where skills in software architecture and team leadership were honed. Notably, Sander served as Head of China Office at Akyla China, establishing operations in Dalian. Subsequent leadership roles included Head of Operations at eg+ worldwide and several positions at Nike, culminating in Senior Director Marketing EMEA, overseeing comprehensive marketing strategies. Currently, Sander is engaged in digital transformation and digital trust initiatives at Danone. Sander holds a degree from Saxion University of Applied Sciences.