Vicki Collins

Vicki Collins is the Head of Grocery Category Development at Danone Waters UK & Ireland, where they lead a team of six Category Managers overseeing all grocery retailers. They previously held various positions at Danone, including Senior National Account Manager and Senior Category Manager, specializing in category management for major retailers such as Asda and Tesco. Vicki's earlier experience includes working as a Senior Associate at PwC Strategy, focusing on commercial due diligence and strategy consultancy. Vicki holds a 2.1 degree in Natural Sciences and Management Studies from the University of Cambridge.