Xiaobo Dong

Xiaobo (Astro) Dong is a seasoned marketing professional currently serving as a Senior Brand Manager at Danone since September 2021, overseeing brand communication strategies. Prior experience includes roles as Online Marketing Manager and Assistant Marketing and Consumer Engagement Manager at The Estée Lauder Companies Inc., along with brand management at Leo Burnett, where responsibilities encompassed marketing activities for P&G's Personal Cleansing Care category. Additional expertise was gained as a Marketing and Strategy Consultant at Virgin Media, developing innovative marketing strategies, and as a Research Assistant at City University of Hong Kong. Educational credentials include a Master's Degree in Strategic Marketing from Imperial College London and a Bachelor's Degree in Media and Communication from City University of Hong Kong.