Danske Shoppingcentre
Sofie Eriksen is an experienced marketing professional with a strong focus on digital initiatives and social media management. Currently serving as a Marketing Koordinator at Danske Shoppingcentre since July 2021, Sofie oversees the execution of digital marketing strategies for Randers Storcenter, including management of social media platforms, newsletters, an app, and the website. Previous roles include Marketing Koordinator at Randers Storcenter Centerforeningen, and significant experience in social media marketing and customer interaction at rikkitikkishop.dk. Sofie holds a Professionsbachelor in International Trade and Marketing from Business Academy Aarhus and has a solid foundation in marketing and economics from earlier educational institutions.
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Danske Shoppingcentre
Danske Shoppingcentre – DSC – is owned by ATP Real Estate and Danica Pension. The company was founded at the beginning of 2018 and consists of a Board of Directors with representatives from both companies and a day-to-day management. Our portfolio of a total of 18 centres corresponds to a market share of 24 % and makes DSC the strongest player in the market. This is a commitment. And it is the company's specified goal to own and develop the best centres in the industry. DSC works both strategically and in practice on ensuring fulfilment of the consumers' needs – even before they arise. We analyse trends to ensure long term investments and satisfied customers and we endeavour to form and modify our centres so that they are consistently up-to-date and attractive to visitors and shoppers. As e-commerce is growing, it is important that the physical centres can provide alternative offers and cover other customer needs, and here we focus on eating places, leisure and high quality service.