Athiq Siraj

Athiq Siraj has a diverse work experience in various roles and industries. Athiq started their career in 2021 as a Wordpress Developer at Digition, where they showed proficiency in WordPress development and working with page builders like Elementor and WPBakery. Later in the same year, they worked as a Junior Software Engineer at RedBeryl IT, specializing in front-end development and playing a key role in designing and implementing the Human Resource Management System (HRMS) module.

In 2021, Athiq joined Daraz as a Promotions Intern, where they led the development and implementation of features in the Daraz app, resulting in increased user engagement. Athiq also analyzed and optimized subsidy strategies to improve sales and revenue, providing valuable insights for strategic decision-making.

Athiq then progressed within Daraz, taking on the role of Merchandiser | Cross Border, where they handled various categories and channels to expand Daraz's presence in new markets.

Currently, Athiq is working as a Senior Campaign Manager at Daraz. In this role, they successfully integrated the New Daraz Pay Pin/Channel, leading to a seamless and secure payment experience for customers. Athiq also spearheaded high-impact campaigns with key brands like Unilever, managed end-to-end campaign processes, and achieved and surpassed key performance indicators and targets, positively impacting revenue and market leadership.

Throughout their career, Athiq has demonstrated expertise in various areas including front-end development, CMS projects, campaign management, and data-driven decision-making.

Athiq Siraj received their Bachelor's degree in Computer Software Engineering from London Metropolitan University from 2019 to 2022. In addition, they also pursued a Bachelor's degree in Information Technology from Pearson College London from 2019 to 2021. Athiq obtained certifications in Digital Strategy from LinkedIn Learn in August 2023, Google Analytics for Beginners from Google in July 2023, Introduction to Programming Using CSS from Sololearn in November 2021, and HTML5 Application Development Fundamentals from Sololearn in October 2021.