Ayesha Siddiqui has a diverse work experience spanning various industries and roles. In 2014, they served as a Marketing Manager at Nixor Logistics X in Nixor College. Ayesha then pursued their undergraduate studies at the Institute of Business Administration from 2015 to 2019. During this time, Ayesha also worked as a Marketing Intern at Bolt Labs Pakistan from June 2017 to July 2019.
In 2017, Ayesha joined AIESEC in IBA, where they held multiple positions. Ayesha first served as the Organizing Committee Vice President Communications & Registrations from April to June 2017. Subsequently, they became the Organizing Committee President, leading a successful recruitment campaign for AIESEC in IBA and achieving a record high raise of 57%. Additionally, from February 2018 to July 2019, Ayesha served as the Regional Head of Human Resources, managing 7 portfolios and overseeing performance management, HR planning, and recruitment.
In 2019, Ayesha joined HRSG as a Marketing Intern, where they supported the recruiting team and assisted in the end-to-end recruitment process. Ayesha also played a key role in marketing campaign planning and execution and contributed to the design of new recruitment services proposals and a 6-month social media marketing plan.
Ayesha's most recent position is with Khaadi SMC Pvt. Ltd., where they started as a Management Trainee from July 2019 to October 2020. Ayesha then transitioned to the role of Assistant Brand Manager for International Marketing and Branding from October 2020 to November 2021. Currently, they are working as a Category Manager - Digital Services for Daraz, specifically Daraz Pay at Daraz (AliBaba) since November 2021.
From 2015 to 2019, Ayesha Siddiqui attended the Institute of Business Administration. No specific degree or field of study was mentioned.
November, 2021 - present