Mustafa -Ar- Rakib

Mustafa -Ar- Rakib has a diverse work experience in various companies. Mustafa -Ar- currently holds the position of Category Head (FMCG) at Daraz, where they are responsible for managing and ensuring the profitability and targets of the Grocery Category. Mustafa -Ar- conducts continuous category research to stay competitive in terms of pricing and assortment, and ensures a satisfactory customer experience in terms of various factors such as product discoverability and resolution of customer issues.

Previously, Mustafa worked as a Senior Manager at Paperfly, where they led a 36-member business development and key account team. Mustafa -Ar- was responsible for day-to-day acquisition management, growth optimization, team management, and new product launch initiatives. Mustafa -Ar- also had forecasting and profit-loss responsibilities for the verticals, and worked closely with the management team to formulate strategies and plans.

Before that, Mustafa was a Senior Manager at Pathao, where they onboarded and maintained portfolios of big and promising brands primarily in the FMCG, RMG, and corporate sectors. Mustafa -Ar- led the business development and key account team for various verticals and had responsibilities such as daily sales management, new customer acquisition, team training and development, and overall P&L responsibilities.

Mustafa also has experience working as a Business Development Manager at SSL Wireless, where they built the sales and business development team for a logistics company called Biddyut. Mustafa -Ar- was responsible for hiring, training, and setting strategies to acquire B2B clients for the courier and logistics business. Mustafa -Ar- also contributed to building the strategy for the first year.

Earlier in their career, Mustafa worked as a Senior Executive in Sales at Daraz Bangladesh, where they drove key sales, managed the sales department, pitched high-value clients, and managed partnerships with stakeholders. Mustafa -Ar- also worked as a Territory Officer at Akij Group, managing business in a specific area and performing promotional activities to increase sales volume.

Mustafa's work experience also includes a role as a Zonal Sales Manager at Meghna Group of Industries, where they built brand awareness, found sales opportunities, and conducted market research for FMCG products in the corporate sector. Additionally, they worked as an intern at Mercantile Bank Limited as part of their internship program during their business studies.

Mustafa -Ar- Rakib started their education at Birshrestha Munshi Abdur Rouf Rifles College in 2004, where they obtained a Secondary School Certificate in Science in 2006. Mustafa -Ar- then pursued their higher education in the same college and received a Higher Secondary School Certificate in Science in 2008. Following this, Mustafa attended Ahsanullah University of Science and Technology from 2008 to 2013, where they earned a Bachelor of Business Administration (B.B.A.) with a specialization in Finance. Currently, Mustafa is pursuing an Executive Master of Business Administration at East West University, with no specified end year.