Ruhma Khalid

Ruhma Khalid's work experience begins with an internship at Askari Bank in 2018. Ruhma then worked as a marketing intern at Reckitt in 2020, where they focused on the brand Mortein and gained insights into the FMCG industry and consumer segmentation. In 2020, they also served as a digital marketing trainee at Saving 9, where they implemented a successful social media strategy and contributed to brand awareness campaigns. Currently, Ruhma is employed at Daraz as a Business Growth & Partnerships Manager - Digital Payments, where they have led various projects, including the launch of UnionPay payments on Daraz, reaching 10 million UnionPay cardholders in Pakistan.

Ruhma Khalid completed their education chronologically as follows:

From 2013 to 2015, they attended Jinnah Highs School System in Multan and obtained their O-Levels degree.

Following that, they continued their education at the same school from 2015 to 2017, where they completed their A-Levels degree.

In 2017, Ruhma Khalid enrolled at the National University of Sciences and Technology (NUST) and pursued a Bachelor of Business Administration (BBA) degree in the field of Business Administration and Management, General. Ruhma completed their studies in 2021.

In addition to their formal education, Ruhma Khalid obtained various certifications. In 2020, they completed the "An Introduction to Consumer Neuroscience & Neuromarketing" course at Coursera and also gained expertise in "Customer Analytics." Ruhma further expanded their knowledge by completing the "Introduction to Psychology" course at Coursera in 2020 as well.