Athiq Siraj

Athiq Siraj is a highly skilled Promotions & Discount Analyst at Daraz since December 2021, with a focus on managing subsidies to drive profitable growth and optimize promotional controls. Athiq has experience in providing insights on promotional effectiveness and consumer targeting, ensuring a budget utilization rate of 90%. Previously, as a Senior Campaign Manager, Athiq integrated New Daraz Pay and led impactful campaigns in collaboration with brands like Unilever. Athiq's career at Daraz includes roles as Campaign Manager, Merchandiser for Cross Border, and Promotions Intern, contributing significantly to user engagement features and subsidy strategy optimization. Prior experience includes working as a Junior Software Engineer at RedBeryl IT, specializing in front-end development, and as a WordPress Developer at Digition. Athiq holds a Bachelor of Engineering in Computer Software Engineering from London Metropolitan University and a Bachelor of Technology in Information Technology from Pearson College London.