Yereth Jansen

Yereth Jansen has a diverse work experience in various industries, particularly in marketing, business development, and photography.

Starting in 2007, Jansen worked as a freelance photographer, specializing in fashion, landscapes, documentary, corporate, events, and conceptual photography. Their work has been featured in international magazines and exhibited worldwide.

In 2012, Jansen founded CloudBridge – Media by Design, a business consultancy based in Kunming, China. They provided branding, PR, and marketing services, as well as product development for businesses and local government. They were also responsible for GoKunming.com, one of western China's largest English-language websites, offering travel information, forums, classifieds, event listings, and news.

In 2017, Jansen joined the World Tourism Organization (UNWTO) as a Product Development and Marketing Expert. They were involved in developing new international tourism marketing strategies for Yunnan province and Hainan province. Their responsibilities included developing online marketing and brand strategies and coordinating meetings with stakeholders in the public and private sector.

From 2018 to the present, Jansen has been working as the Executive Producer at Destination China, although specific details about this role are not provided.

In 2020, Jansen became a Partner at Yunnan Open Mind Technology, where they were responsible for developing new products, services, and business opportunities. Their clients primarily consisted of Chinese government departments and state-owned enterprises, focusing on multimedia exhibition spaces, smart platforms, and VR/AR solutions.

In 2021, Jansen joined darling advertising + design as the CEO for China. They assist Chinese brands in expanding globally by providing strategic and creative marketing solutions at competitive prices.

Additionally, Jansen has been a Member of the Mekong Tourism Advisory Group (MeTAG) since 2020, participating in advising and supporting tourism-related initiatives in the region.

Finally, in 2023, Jansen will assume the role of Deputy Secretary-General of the International Communication Committee at the China Advertising Association (CAA). Their responsibilities will include enhancing the international visibility and influence of the CAA and the China International Advertising Festival (CIAF) through strategic planning and strengthening relationships with international industry partners.

Yereth Jansen attended Utrecht University from 2001 to 2006, where they obtained a Bachelor's Degree in Computer Science.