It all started with our father, Ronald Dart, back in 1971 when he started one of Britain’s first pick-your-own businesses; Pic Fresh, when the idea of selling direct to the consumer was born!

When he passed away in 1982, his three sons, Michael, James and Paul, continued that legacy with Paul looking after the farm and Michael & James evolving the small roadside hut into one of the most iconic food & lifestyle destinations in the country, driven by the same core family values of community, sustainability, seasonality & supporting local.

Darts Farm

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