Saliha Daira

Saliha DAIRA has a comprehensive background in retail and product management, with experience at Fnac Darty and Darty. Saliha has held various roles such as Acheteur, Chef de produit, Chef des ventes, and Responsable formation produits et service. Saliha is skilled in product sourcing, merchandising, market research, pricing strategies, communication plans, and promotional activities. Saliha holds a Master's degree in International Management, Communication, Purchasing, E-commerce, and Marketing from Weller International Business School.