Darwin AI
Henrietta Gerdts is a seasoned professional in business development and marketing with a strong background in strategic roles. Currently serving as a Business Development Representative at Darwin AI since October 2022, Henrietta has prior experience at C4REX in both business development and account management from May 2021 to October 2022. Previously, Henrietta worked as a Digital Content Specialist at Appen from September 2018 to August 2020 and as a Strategic Marketing Coordinator at Gryffin from September 2016 to July 2018. Henrietta holds a Bachelor of Communications in Mass Communication/Media Studies from Pontificia Universidad Javeriana, earned between 2012 and 2016.
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Darwin AI
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Darwin AI is leading the charge in the future of advertising, by using data-driven creative intelligence to drive business intelligence. Our machine learning technology identifies key traits in your creative assets and isolates which elements lead to the best performance. On top of that, Darwin allows you to define different audiences and analyze ad trait performance for individual audiences, or groups of audiences, to identify which creative will perform best. The insights gained through our platform lead to a lower cost per customer acquisition by 30% or more. The Darwin team is made up of the sharpest minds in digital advertising, with 30+ combined years in ad tech and a vision for the future of the industry. We embrace data-driven decisions and digital innovations to push our clients’ efficiency above their competition. We know how to build ad tech to power the industry.