Ken Wirt

Ken Wirt is an advisor at Dasera. Ken previously worked at Palm from January 2001 to December 2006, where they were the SVP Worldwide Marketing and Product Management. Ken was part of the turnaround team that restored profitability and conducted a software spin-off and corporate re-branding. Ken also renewed the entire product line and closed major partnerships with two former competitors (Microsoft and RIM). Ken was responsible for all worldwide marketing activities, including advertising, PR, events, web, channel marketing, merchandising, promotions, sponsorships, research, long-term forecasting and branding. Ken also oversaw product management/marketing, including product definition, design, software applications, positioning and segmentation. Ken completely revamped the product line, created sub-brands (Zire, Tungsten, LifeDrive), and dramatically increased direct marketing. Ken also grew #1 share and drove major competitor (Sony) out of the business.

Ken Wirt has an MBA in Marketing from Stanford University Graduate School of Business and a BA in Psychology of Kinetic Media from University of Michigan.