Capricia Alston

Capricia Alston is an accomplished content director at Data Axle since February 2020, overseeing the development and performance analysis of marketing content for clients such as Marriott, The Ritz-Carlton, and Choice Hotels. Previously, Capricia served as a senior copywriter, business owner at She's Totally Trippin', and held crucial roles at companies like Bluemercury, LifeFuels, and Total Wine & More, where expertise in content creation and strategy was demonstrated. Capricia's early career included significant experiences as a community manager at Athleta, communications liaison at HDR, and freelance digital media producer at Comcast. Academic credentials include a Bachelor of Arts in Communication from George Mason University and a Master's Degree in Journalism from Georgetown University.