Chris Pritcher

Chris Pritcher is a seasoned marketing leader with extensive experience in driving growth and clarity across various industries. Chris previously served as Chief Executive Officer at RKD Group, where they innovatively shifted nonprofit marketing toward Audience-First Fundraising, resulting in significant revenue growth and enhanced organizational trust. Prior to this, Chris held multiple senior roles at Merkle, including Senior Vice President, where they led strategies that bridged data and creativity, generating $60M+ in new business. Chris began their career as a Management Consulting Intern at American Management Systems, followed by positions at Capital One and Royall & Company, where they contributed to fundamental revenue and culture transformations. Chris holds an M.B.A. from the Darden Graduate School of Business Administration at the University of Virginia.