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Dennis Erickson

Vice President Media & Data Strategy at Data Axle

Dennis Erickson has extensive work experience in the marketing and media industry. Dennis worked at Data Axle as the Vice President of Media & Data Strategy, where they focused on improving offline and online marketing channels for CRM and customer acquisition efforts. Prior to that, they worked at Paradysz for almost two decades, serving as the SVP of Relationship Management - Insert & Print Media. In this role, they were responsible for strategic development and was a senior marketing strategist across key clients. Erickson is well-versed in integrating offline and online marketing and media strategies. Before joining Paradysz, they worked at Deluxe Corporation as a Marketing Manager, where they were responsible for developing and implementing customer acquisition marketing programs for small businesses. Dennis also worked as a Senior Marketing Analyst at Fingerhut Corporation.

Dennis Erickson attended Harding High School from 1978 to 1980. Dennis then pursued a degree in Marketing at the University of Wisconsin-River Falls from 1981 to 1985. Additionally, they obtained a certification in "The Six Morning Habits of High Performers" from LinkedIn in May 2021.

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Timeline

  • Vice President Media & Data Strategy

    June, 2015 - present