Barbara Franovic-Wilkins

Barbara Franovic-Wilkins is the VP of Marketing at Data Communications Management. Barbara has over 17 years of experience in the communications and marketing industry, with a focus on go-to-market strategies, account management, and operations.

Barbara started their career at Perennial Inc. in 2004 as a Business Manager. In 2011, they were promoted to Business Director, Client Services and oversaw the company's client services team. In 2018, they were promoted to Vice President, Operations and Packaging Programs. Barbara left Perennial in 2019 to join Schawk!, Inc. as an Account Manager.

At Schawk!, Barbara managed pre-media services for international CPGs, advertising agencies, and printers. Her clients included Hudson's Bay Company, Mars Canada, Loblaw Brands, Walmart Canada, Ocean Spray, and Neatfreak. Barbara left Schawk! in 2011 to join Data Communications Management as the VP of Marketing.

At Data Communications Management, Barbara is responsible for overseeing the company's marketing initiatives and go-to-market strategies. Barbara has been instrumental in DCM's success in powering on and offline communications for some of the top Canadian companies across various industries including financial, retail, healthcare, consumer health, energy, and not-for-profit.

Barbara Franovic-Wilkins has a Bachelor of Commerce from Ryerson University in Marketing Management and Business Communications. Barbara also has a certification from the Canadian Marketing Association in Integrated Branding Online Certificate Course. Barbara has an Executive Education from DeGroote School of Business - McMaster University in Leadership Skills for Impact.

Their manager is Richard Kellam, President & CEO. They are on a team with Asem Moqbel - VP, Procurement, Geneviève Gravel - VP, People & Culture, and Sharad Verma - SVP, Strategy.