Charlie Vayas

Charlie Vayas is a seasoned professional in digital transformation and analytics, currently serving as the Digital Transformation Manager at Datafast since December 2022. Vayas has previously held significant roles, including Digital Transformation Regional Manager at Grupo KFC Ecuador, where regional digital marketing and data analytics were emphasized. Prior experience includes managing Big Data and advertising initiatives at Telefonica, as well as co-founding LINQ, Quito's Innovation Lab, aimed at innovative urban solutions. Vayas also contributed to the municipal monitoring and evaluation processes in Quito and held managerial positions in the oil industry consulting sector. Vayas holds an M.B.A. with a focus on Innovation and Corporate Sustainability, alongside Master's and Bachelor's degrees in Fire Protection Engineering and Mechanical Engineering, respectively.