Lorrie Latzen

Lorrie Latzen has over 25 years of direct marketing industry experience. Prior to joining Dataline she was a Sales Director specializing in behavior based and lifestyle data for one of the largest consumer information companies. In addition, Lorrie has served in several New Business Development positions, and has a proven track record in uncovering the specific needs of the direct marketers she works with. Lorrie brings their clients extensive sales and marketing expertise in the area of Consumer Database Marketing and Statistical Modeling. She has worked with mailers across the Financial Services, Insurance, Publishing and Catalog Industries. Lorrie’s successful track record and dedication to understanding data and its uses make her an invaluable asset to Dataline and its clients.