datapowa
Tom Smith is an experienced executive in the digital marketing and product development sectors, currently serving as Chief Product Officer at dataPOWA since March 2020. Prior to this role, Tom held the position of Board Director at 7th Minute from November 2019 to March 2023, contributing to the company's unique insights about brand discussions on television. Previously, Tom was Chief Executive Officer at Mporium from May 2015 to November 2019, and earlier served in various positions at Fast Web Media, including Director of Search. Tom's early career included roles as a Marketing Assistant at Digital Direct and Sound & Vision, where responsibilities focused on PPC and affiliate management. Tom holds a BA Hons in Business with E-Commerce from Solent University, completed in 2006.
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datapowa
datapowa is a UK-headquartered, wholly-owned business within the IXUP Group (ASX: IXU). We offer specialist data and analytics technologies to the global sports market, helping rights owners, brands, and agencies understand the true value of sponsorship assets and maximize the ROI they generate from partnerships. datapowa TRACK: Rapidly review the performance of sports sponsorship assets, optimize strategies, and maximize returns with measurement and valuation services delivered within days of an event. datapowa VENN: Secure data collaboration that allows sports properties and their partners to make smarter sponsorship decisions based on previously inaccessible audience insights.