Eric González Alcoba

Eric González Alcoba began their work experience in 2012 as a Community Manager at Arroba #Loving digital, where they were responsible for creating social media plans, community management, and social media analytics. Eric then joined PS21 in 2014 as a Marketing Online professional, where they developed and executed digital marketing plans, managed social and Google ads campaigns, and conducted campaign analysis using Google Analytics.

In 2015, Eric moved to Agencia Fly Me To The Moon as a Digital Marketer, working with clients such as Barceló Hoteles and Vía Célere. Their responsibilities included creating and managing social and Google ads campaigns, optimizing budgets, conducting social media analysis and listening, and analyzing campaigns using Google Analytics.

From 2017 to 2018, Eric worked at NIVORIA Group as a Digital Marketer, where they managed programmatic buying campaigns (DV360) and performance-oriented Social Ads campaigns (CPA, CPL) for clients such as Mahou, Save The Children, MSD, and UOC. Eric also conducted attribution analysis, conversion tracking, and reporting using Doubleclick Campaign Manager, Google Analytics, and Google Data Studio.

In 2018, Eric joined Metriplica as a Digital Analytics Consultant & Project Manager. Eric worked with clients such as Repsol, Guía Repsol, Caprabo, Volcano Teide, RACC, Renfe, Planeta, and Lidl. Their responsibilities included project management and implementation of digital analytics projects using Universal Analytics, GA4, and Firebase. Eric also defined objectives, KPIS, and data models for these projects.

Eric's most recent position is at Datarmony, starting in 2022, where they serve as a Digital Analytics Consultant & Project Manager. Their responsibilities include project management for digital analytics projects using Universal Analytics, GA4, and Firebase. Eric is also involved in defining objectives, KPIS, and data models, as well as conducting audits of digital measurement tools.

Eric González Alcoba has a diverse education history. In 2006, they enrolled in the Universidad Pontificia de Salamanca and completed their Grado en Periodismo degree in 2011. During this time, the field of study is not mentioned. In 2011 and 2012, they attended the Universidad Nacional de Educación a Distancia - U.N.E.D. to specialize in Community Manager/Marketing digital. Continuing their educational pursuits, from 2018 to 2019, they joined MSL Formación to pursue a Programa Superior de Analítica Digital degree in the field of Analítica Digital.

Alongside their formal education, Eric González Alcoba has obtained additional certifications. In January 2023, they achieved the Google Analytics Individual Qualification from Google. Eric also completed the Tableau Desktop I: Aspectos básicos certification, although the exact date of acquisition is not provided.