Marta Garriga Esteve

Launching People Analytics at Datarmony

Marta Garriga Esteve's work experience begins with their current role at Datarmony as a project leader focused on launching People Analytics in collaboration with HR. Marta is responsible for creating personalized and beneficial employee experiences and building high-performance teams for organizations. Marta also supports management 3.0. Prior to this, they co-founded a venture as a Chief Strategy Officer, emphasizing unique and exclusive aspects of human nature to bring excitement and joy.

Marta Garriga Esteve has also worked as a professor in various educational institutions. Marta taught digital communication strategy at Universitat de Barcelona, creative brand management at UPF-IDEC, web and frontend development at ESdesign Escuela Superior de Diseño de Barcelona, and web analytics and marketing at Inesdi.

Before their teaching roles, Marta gained extensive experience in the field of digital analytics. Marta served as a Data Analytics and Service Director at Metriplica, where they managed projects, implemented measurement strategies, and provided training tailored to companies' needs. Prior to this, Marta worked as a Digital Analytics Consultant, specializing in measurement strategies, data collection, analysis, reporting, and dashboarding. Marta began their career in the marketing sector as an Online Marketing Analyst at Grupo Planeta and later worked as an Online Marketing Consultant at Globrider Internacional, focusing on search engine optimization, online advertising, and customer acquisition and retention.

Marta Garriga Esteve's early experience includes a role as a Product Manager at UPC School, where they were responsible for marketing in the ICT and Business Management sectors. Marta managed budgets, designed marketing strategies, and monitored commercial outcomes. Marta also worked in corporate communication and advertising at ELIPSOS INTERNACIONAL, SA.

Overall, Marta Garriga Esteve has a diverse range of experience in people analytics, strategy, education, digital communication, web development, digital marketing, and data analytics.

Marta Garriga Esteve's education history includes the following:

- In 2000 to 2005, Marta Garriga Esteve pursued a Licenciatura in Publicidad y Relaciones Públicas at Universitat Ramon Llull.

- In 2004 to 2005, Marta Garriga Esteve attended CES New York for a degree in Business & Marketing.

- In 2007 to 2008, Marta Garriga Esteve studied at Universitat Oberta de Catalunya for a Posgrado in Diseño y Creación Multimedia.

- In 2011 to 2012, Marta Garriga Esteve completed a Posgrado en Analítica Web at EAE Bussines School - Universitat de Barcelona, specializing in Online Business School.

- In 2023, Marta Garriga Esteve attended Institut Gestalt for a degree in Coaching Sistémico (EOE y ECOS en colaboración con Institut Gestalt).

Marta Garriga Esteve also obtained the Google Analytics Individual Qualification (GAIQ) certification from Google in April 2012.

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