Dataro
Caitlin Palmer is a Customer Success Manager at Dataro since March 2024, where the focus is on leveraging AI and BI for improved charitable fundraising. Previous roles include Customer Success Manager and In-Form Senior Consultant at Homeless Link and Salesforce Specialist at mothers2mothers, an NGO dedicated to eliminating pediatric AIDS. Caitlin has also served as Salesforce Coordinator at The Springboard Charity and Media & Marketing Communications Executive at Xpress Recruitment Ltd. Early career experience includes freelance marketing consulting for Wounded In Service Events Limited and sales positions at Debenhams and Next PLC. Caitlin holds a Bachelor of Arts in Marketing Management with Consumer Studies from Edinburgh Napier University and has engaged in International Business Game studies at the International School of Management.
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Dataro
Dataro uses AI-driven technology to transform how charity fundraising works. Its machine learning algorithms analyze patterns in a charity’s entire history of fundraising, including transactions, engagement, and communications data, to paint a much more detailed picture of giving. Each donor is then given a predictive score reflecting theirestimated probability of giving.