marcelo araujo

Partner | Head of Marketing at Datasales

Marcelo Araujo has a diverse work experience spanning several industries. marcelo started their career in 1998, working for various companies such as Ecocamp, Qualix, Converd, and Roça, where they performed tasks such as landscaping, operating machinery, and unloading trucks. In 2011, they worked as an intern in the Human Resources and Logistics department at Receita Federal do Brazil. In 2012, they became an Analyst in Digital Marketing at Agência Focal. From 2015 to 2021, Marcelo worked at Assertiva, where they held multiple positions including Leader of Digital Strategy, Leader of Customer Success, Leader of Marketing, and Digital Marketing Analyst. Currently, they are working as a Partner and Head of Marketing at Datasales, starting in June 2021.

Marcelo Araujo has a diverse education history spanning multiple fields. In 2011, they enrolled in ESAMC and pursued a Bachelor's degree in Administration, specializing in Marketing. In 2012, they also took a Theater course at Teatro SOTAC. Marcelo furthered their education in 2016 by completing a course in Data Discovery - Ampliando Soluções de B.I - Business Intelligence at FIAP. In 2018, they focused on developing their leadership skills through a program called Leading teams in the digital age at Hyper Island. The following year, they pursued a specialization in Creative Economics at Ecossistema Inova.

In 2019, Marcelo expanded their knowledge by completing various certifications. These include GBA (Global Business Administration) in Leadership and People Management at Escola Conquer, as well as completing courses in Management 3.0 and Professional Agile Coach Certified. Additionally, in the same year, they became an Estudante Especial in Master's in Economics at the Universidade Estadual de Campinas.

In 2020, Marcelo obtained certifications in Reaprendizagem Criativa from Keep Learning School, Adaptive Leadership from Acumen, and ExO Foundations: Exponential Organizations from OpenExO. marcelo also completed a Design Thinking and Exponential Innovation course at FROM NOW ON and a Method Kanban in Practice course at UNIAGIL - Agile University.

In terms of additional certifications, Marcelo obtained their DRT de Ator (Actor's License) from the Ministry of Labor and Employment in 2016. marcelo also achieved certifications in Data Science and Analytics Career Paths and Certifications, Data Visualization for Data Analysts, and Google Adwords Certified, among others.

Marcelo's education history exhibits a commitment to interdisciplinary learning, with a strong foundation in administration, marketing, leadership, and creativity.

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