Paula López Cuando

Paula L. is a seasoned creative professional with extensive experience in the advertising industry, currently serving as Principal at Lanwell LLC since January 2011, where Paula focuses on developing strategically-driven core campaign concepts for global and national brands. Prior to this role, Paula worked as a Creative Services Specialist at plworx from 2003 to 2011, providing personal creative services to small and medium-sized advertising agencies and in-house marketing teams. From 1999 to 2003, Paula held the position of Vice President at Conwell & Laniado, Inc., where Paula successfully developed and launched a consumer beverage brand. Earlier in Paula’s career, from 1996 to 1999, Paula contributed as Co-Creative Director at TBWA\Chiat\Day, specializing in global and national brand promotions. Paula holds a Bachelor of Fine Arts in Advertising, Photography, Filmmaking, Fine Arts, and Design from the Maryland Institute College of Art.