David Friedman is a seasoned professional with extensive multi-sector experience in global B2C and B2B marketing, sales, and business development. Currently, David serves as the Global Head of Marketing for General Industries at Datwyler Group and holds adjunct professorships at EU Business School and ESTICE - International Management. David has held leadership roles at notable companies, including Nissan Motor Corporation and Caterpillar Inc., and has contributed to marketing strategy and brand governance at AGCO International GmbH. With a Doctorate in Business Administration from SDA Bocconi, David is dedicated to mentoring emerging leaders and integrating new technologies in business practices.
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