Donald Maxwell

Donald Maxwell is an experienced fitness industry professional with a strong background in management and customer experience. Currently serving as General Manager at David Lloyd Clubs since May 2021, Donald previously held the role of Assistant General Manager at both Virgin Active and David Lloyd Clubs. With a history of leadership roles, including Group Wellness Manager at The Club Company and various positions at Virgin Active, Donald has a proven track record in enhancing member experiences, managing gym floor projects, and driving business growth. Educational credentials include a Master of Science in Sport Performance Enhancement and a Bachelor of Science (Honors) in Sport and Exercise Science, both from Edinburgh Napier University.