Andrea Dearden

Andrea Dearden is a seasoned marketing professional with extensive experience in leading strategic initiatives across various sectors, particularly in leisure and tourism. As Marketing Director at David Lloyd Leisure since February 2017, Andrea implements comprehensive marketing strategies. Previously, Andrea served as Sales & Marketing Director at Merlin Entertainments plc, enhancing performance for major attractions in London and Europe, where measurable improvements in visitor numbers and revenues were achieved. Andrea has also held significant roles at the Science Museum Group and Blenheim Palace, focusing on audience engagement and commercial revenue growth. With a strong background in marketing communications and a solid educational foundation in marketing and history, Andrea has consistently driven successful outcomes through innovative strategies and team leadership.