Davies Hickman
Marcus Hickman has a strong background in market research and customer insight. Marcus is the Managing Director of Davies Hickman Partners Ltd, a company that specializes in helping clients make informed decisions to grow their business and improve customer experience. Marcus has expertise in building, analyzing, synthesizing, and visualizing customer and industry research using the latest digital research techniques and data visualization tools. Prior to this, they were the Executive Research Director at CCA and the Managing Director at Henley Centre HeadlightVision (Kantar/WPP), where they were responsible for leadership, business development, and project delivery across various clients, with a focus on technology, telecoms, and financial services.
Marcus Hickman earned a Bachelor of Economics degree from the University of Sydney in 1986. Marcus then pursued further education and obtained a Post-Graduate Agr Economics degree from the same university in 1987. Later, they attended the Cranfield School of Management and completed their MBA in 1994.
This person is not in any teams
This person is not in any offices
Davies Hickman
A data and insights market research company for UK and global, B2B and B2C, organisations that specialises in UX and CX, digital and emerging technologies. Since 2007, advising large enterprises/SMEs in financial services, energy, housing, technology, telecoms, and payments sectors. CUSTOMER, EMPLOYEE, COMPETITOR AND MARKET RESEARCH Innovative market research is essential for the best business decisions. Using a combination of proven qualitative and quantitative methods, as well as new behavioural and digital research to source the best insights for B2B and B2C clients. DATA ANALYSIS Data comes in many forms and we are applying analytical tools for building, synthesizing and visualising customer and market insight. Our passion is creating impactful recommendations that shape our clients’ business decisions and success. BUSINESS DECISIONS Across technology and telecoms, financial services, housing and payments sectors, we enable our clients to make the best business decisions in product and proposition development, technology investment, CX innovation and marketing communications. CX TRAINING We equip our clients so they can respond to and meet their B2C and B2B customers’ needs. Our training programmes, for managers and their teams, use employee and customer analysis to build a vibrant customer-focused culture and business success.