Armando Messina

Armando Messina has extensive experience in sales and management within the beauty and cosmetics industry. Since January 2007, Messina has served as Sales Manager at Davines, overseeing business operations in the Triveneto, Emilia Romagna, and parts of Lombardia, while managing the direct sales network and Concept Distributors. Previously, Messina was the CEO of Zogi srl for Wella from June 2002 to December 2006, where responsibilities included managing and developing the Mitù and Mline brands, along with administrative, financial, marketing, and business development tasks in collaboration with Wella’s sales network. Messina's career started at Wella Italia from September 1993 to June 2002, where roles included Area Manager and Key Account Manager, focusing on sales network management, key client development, and marketing strategies for the Nord Est region.