Jay Baxter

Commercial Product Director, Liquid Coating at Davis-Standard

Jay Baxter has a diverse work experience spanning over several companies and roles. Jay is currently working as the Commercial Product Director, Liquid Coating at Davis-Standard since July 2021. In this role, they are responsible for developing customers globally in markets such as battery, hydrogen fuel cell, tape, label, window film, and paint protection film. Jay provides leadership for sales teams in North America, Europe, and Asia-Pacific.

Prior to Davis-Standard, Jay worked at Neenah from 2013 to 2021. Jay held various roles during their tenure, including Marketing Director and Senior Marketing Manager. As the Marketing Director, they led paper products for use in abrasives, tapes, medical packaging, and other technical applications. Jay managed a $190M P&L and a team of 4 product managers, and achieved growth above market rates by creating a global strategy for product lines.

Before Neenah, Jay worked at Kimberly-Clark from 1996 to 2013. Jay held several roles during their time there, including Business Development Manager and Customer Solutions. As the Business Development Manager, they operated at the C-suite level as a sales and marketing manager for filtration media and car cover fabric product lines. Jay managed a P&L of over $28M and developed new business while marketing the brand promise for the product lines.

Overall, Jay Baxter has extensive experience in sales, marketing, and business development in the paper and manufacturing industry, with a focus on technical applications and global markets.

Jay Baxter completed their Bachelor of Science degree in Chemical Engineering from the University of Virginia between the years 1989 and 1993. Jay then pursued a Master of Business Administration (MBA) from the University of Georgia - Terry College of Business from 1994 to 1996. No specific field of study was mentioned for their MBA.

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  • Commercial Product Director, Liquid Coating

    July, 2021 - present

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