Farrukh Anis is a seasoned business leader with 25 years of experience at Dawlance, a subsidiary of Beko, where they drive growth across various categories including Cooling, Laundry, and Cooking. They began their career as an Assistant Shop Manager at United Sales Pvt Ltd from 2000 to 2007 and have since progressed to hold key positions such as Head of Retail Sales and Category Head. Currently, as Category Head for Cooling, Farrukh leads strategic initiatives to enhance product portfolio management and market competitiveness. They are passionate about team empowerment and fostering strong dealer partnerships while championing brand profitability and innovation. Farrukh holds a Bachelor in Commerce from Karachi University.
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