Lucy Ayala

Lucy Ayala has extensive experience in brand and corporate communications, notably serving as Senior Manager of Global Brand & Corporate Communications at Dawn Foods Global since January 2014. In this role, Lucy has focused on developing and maintaining the corporate brand identity and strategy, emphasizing brand education and alignment with business objectives. Prior positions at Dawn Foods include External Communications Manager and Corporate Brand Marketing Manager for North America and LATAM, with responsibilities in organizational communication, change management, and corporate events. Lucy holds a Master's degree in Communication Management from the Universitat Autònoma de Barcelona and is a Certified Change Management Practitioner through Prosci.