Michael Wuest

Michael Wuest has a diverse work experience in marketing, entrepreneurship, and leadership roles. Michael'sprofessional journey began in 2008 when they served as the Director of Marketing and Retail Operations at Chartwells Dining Services. Michael then held the position of Marketing Manager at PushPress - The Gym Operating System in 2017, where they helped establish the company as a leader in the gym management solution market. In the same year, Wuest co-founded UpLaunch, a marketing automation platform that became the market leader in CRM for fitness gyms, specializing in the CrossFit Affiliate market. Michael served as the co-founder and Director of Customer Success at UpLaunch until 2021. During this time, they also founded TheBoxBusiness.com, an educational resource for CrossFit Affiliates and gym owners, and served as the Founder until 2018. In 2011, Wuest joined the University of Missouri as a Marketing Manager, where they managed marketing initiatives for multiple restaurant brands and collaborated with national brands such as Starbucks and Subway. From 2012 to 2017, they served as the Information Officer and Midwest Region representative on the National Marketing Committee for the National Association of College & University Food Services (NACUFS). Wuest also worked as a Strategic Advisor for SimpleConsign, where they advised the founders on their go-to-market strategy until 2022. Currently, they hold the position of Vice President of Marketing, SMB Division at Daxko since 2022. Additionally, Wuest founded CrossFit COMO in 2013 and continues to serve as its Founder. Overall, Michael Wuest has extensive experience in marketing, entrepreneurship, and customer success roles, with a focus on the fitness industry.

Michael Wuest attended Missouri University of Science and Technology from 2003 to 2007, where they earned a Bachelor of Science degree in Business and Management Systems. Michael later pursued a Master of Business Administration (MBA) degree with a focus on Marketing and Project Management from the same university, completing it in 2008.