Member-based health and wellness centers use Daxko’s software and services to increase engagement, efficiency, and community impact.

Software

Daxko

Nick leads the club division sales team in revenue driven activities. In his six year tenure at [Daxko](/org/daxko), he has achieved President's Club four times. Nick is a proven business leader and an experienced sales executive with 20 plus years of demonstrated success working in the computer software industry. Prior to joining [Daxko](/org/daxko), he led sales at Windstream LLC as a Regional Sales Director. Nick is a graduate of [Bob Jones University](/org/bob-jones-university) with a B.A. in Marketing and Management. He is skilled in SAAS sales, sales & marketing leadership, and sales management. Nick is an avid cyclist and enjoys spending much of his free time with his wife and three daughters.

Nick Thornton

Kate serves as [Daxko](/org/daxko)'s Vice President of Payments, managing Payment operations across the enterprise business. She has a proven record of developing processes and operational efficiencies. Prior to joining [Daxko](/org/daxko), Kate managed operations and payment analysis at a large retail/wholesale ISO servicing 10,000+ merchants and over 100 sales representatives. Originally from Glasgow, Scotland, she received her BS from the [University of Sunderland](/org/university-of-sunderland), England. Kate now lives in Birmingham Alabama with her husband and dog.

Kate Hardy

Ron Lamb is the CEO of [Daxko](/org/daxko). Ron has previously served as the President of [The Reynolds and Reynolds Company](/org/the-reynolds-and-reynolds-company), an automotive software company. Ron has also served on the board of directors for Crayons to Classrooms, a nonprofit that provides school supplies to teachers of students in need.

Ron Lamb attended [Princeton University](/org/princeton) where they received their MBA. Ron then went on to Loyola College in Maryland to earn their Executive MBA in Leadership and Strategy. Ron has also been a commencement speaker for Beta Gamma Sigma Honor Society at [Wright State University](/org/wright-state-university-main-campus). Additionally, they have served as a guest lecturer at Texas A&M University - Mays Business School and the [University of Dayton](/org/university-of-dayton).

Some direct reports include Bjørn Bjerkøe - CTO, Nick Thornton - VP, Sales, and Winston Gillum - CFO.

Ron Lamb

David leads the enterprise architecture practice for [Daxko](/org/daxko) ranging from enterprise solutioning, architectural leadership, innovation and aligning business systems. He joined [Daxko](/org/daxko) as the CTO of CSI Spectrum in 2016. David transitioned to solutions architecture and then managed technical operations to oversee infrastructure, compliance, and security across our portfolio. His 20 years of technology experience and multiple leadership roles have been invaluable in guiding the company's architectural direction. David received his B.S. in Chemistry from [Texas A&M University](/org/texas-a-m-university). He and his wife reside in Houston with their three energetic boys. Outside the office, you'll find David working out or tinkering with something. He loves the maker movement and combines his woodworking passion with 3D printing and electronics to well...make things.

David Molina

Brittany Richards is the SVP of Services at Daxko. Prior to their current role, they served as the Director of Customer Support at Blue Star Sports and as the Vice President of Customer Success & Operations at Remarkable Health.

At Blue Star Sports, Brittany was responsible for the daily operations of the company's omnichannel customer support organization, which included 75+ support agents across 17 product lines and multiple geographies. Brittany was also responsible for the integration of new acquisitions, as well as a partnership with outsourced support and international BPO resources.

At Remarkable Health, Brittany oversaw the implementation of a standardized methodology within the professional services organization, which included a standardized implementation playbook, project governance, capacity and forecasting, packaged offerings with standardized projects and milestones, and standard reporting and metrics. Brittany also deployed SalesForce for the Customer Support organization, rolled out utilization tracking and reporting across all areas of the customer success org, and built and designed a 6-week training and onboarding program from the ground up. Additionally, Brittany installed several key cross-functional operating procedures designed to unify departments and eliminate silos, built out talent and recruiting best practices, and created a customer health program focused on early identification of at-risk accounts.

Brittany Richards has a Master of Arts in Theirtory from the [University of Alabama at Birmingham](/org/university-of-alabama-at-birmingham), a Bachelor of Arts in Theirtory and Philosophy from the [University of Alabama at Birmingham](/org/university-of-alabama-at-birmingham), and a high school diploma from Pinson Valley.

Their manager is Ron Lamb, CEO. They work with Matt Popinski - SVP, Payments, Steve Ayers - VP, National Accounts, and Concetta Lewis - VP, Talent.

Brittany Richards

Joe has served as a software technology executive for over 25 years as a Chief Marketing Officer, Chief Innovation Officer, President, and Managing Officer. He is known for leading organizations to reach untapped markets, develop innovative solutions, and establish undeniable brands. His work has earned more than 150 awards in research, innovation, design, branding, product development, and marketing, while serving such clients as the New York Stock Exchange, Eastman- Kodak, EDS, [General Motors](/org/general-motors), BF Goodrich, Reynolds and Reynolds, Huntington Banks, IBM, [LexisNexis](/org/lexisnexis), NCR, GMAC, Procter and Gamble, Rockefeller Center, Incisent Technologies, North American Aeroflot, and Titleist. Joe has led three companies to be recognized on the Inc. 500 Fastest Growing Companies list, #4, #252 and #323 respectively.

Joe Grieshop

Matt manages all electronic payments endeavors across the entire [Daxko](/org/daxko) portfolio of brands. He joined the [Daxko](/org/daxko) team in January 2007 after spending over 15 years working with sales and services organizations like [AT&T](/org/att) and Johnson and Johnson. At the core of Matt’s passion is delivering exceptional experiences for customers and for team members. Matt holds a BS from UAB and is a multi-time graduate of the Disney Institute. Matt lives in Helena, AL with his wife and four children and is an active member of his local church. He is a self-proclaimed soccer enthusiast and is a nationally licensed competitive soccer coach.



Matt Popinski

Bjørn (pronounced "B-yearn") serves as [Daxko](/org/daxko)'s Chief Technology Officer. He has a successful track record developing people, process and innovative software solutions as a servant leader in the software industry. He is passionate about customer-centric focus in all sides of the business, from support to product strategy as well as development. With 17 years of experience leading operational and software development teams, Bjørn uses innovation as a tool to benefit customers and team members alike. Bjørn grew up in Norway. He now lives in Denver, Colorado with his family, where he enjoys snowboarding, mountain biking and eating a lot of pizza.

Bjørn Bjerkøe

Bobby leads the Technical Operations teams that deliver the flexible, reliable, and secure infrastructure platform that powers [Daxko](/org/daxko)’s products. He ensures technology scales quickly and efficiently so that our customers always have the tools available to run their business. Bobby brings over 20 years of experience managing large infrastructure platforms at [Verizon](/org/verizon-communications) and global E-Commerce at Orbitz and Expedia. His years in the travel industry cultivated a love of travel and he enjoys skiing, hiking, the adventures of visiting new places and food from all over the world. Bobby grew up in New Orleans and now lives in Chicago with his wife and two children.

Bobby Argeanton

Chris leads mergers, acquisitions, and strategic initiatives for [Daxko](/org/daxko). Chris brings years of business and financial leadership having worked as a private equity investor, credit underwriter, investment banker, corporate finance professional, and management consultant. Prior to joining [Daxko](/org/daxko), Chris owned and operated an M&A and corporate development consulting practice focused on advising private equity firms and their portfolio companies on strategic acquisitions. Chris began his career in investment banking at [Credit Suisse](/org/credit-suisse) and UBS. He later worked at several private equity firms, including [Great Hill Partners](/org/great-hill-partners), [H.I.G. Capital](/org/h-i-g-capital-llc), Highland Capital Management, and Quadrillion Partners. Chris received his undergraduate and master’s degrees in accounting from the [University of Notre Dame](/org/university-of-notre-dame) and his MBA from The Wharton School at the [University of Pennsylvania](/org/university-of-pennsylvania).

Christopher Lombardi

Blake serves as [Daxko](/org/daxko)’s internal legal expert. He brings a pragmatic approach to law and business, which he refined during his years of private practice. Blake holds a B.S. and J.D. from the University of Alabama. He is admitted to the state bars of Louisiana, Alabama, and Arkansas as well as various federal courts. Blake and his wife live in Birmingham, Alabama with their two young children. He serves on several nonprofit boards dedicated to causes ranging from greenspace preservation to international affairs. Blake spends any remaining waking hours obsessing over his hobby of sailing.

Blake Goodsell

Concetta oversees all initiatives relating to Daxko’s culture and exceptional team members, including our diversity, equity, and inclusion (DEI) program. A graduate of [Stillman College](/org/stillman-college), she began her career focused in accounting. Concetta discovered her passion centered more around interacting and advancing people over numbers, and she transitioned into the world of human resources.

Concetta is certified as a Senior Professional of Human Resources (SPHR) and a SHRM Senior Certified Professional (SRHM-SCP). She has served as the president of the Birmingham Society for Human Resources Management (BSHRM) for the past two years, where she has pivoted the organization to meet the programming and networking needs during this virtual time.

Concetta enjoys serving as a vocalist at her church and spending time with her husband and their three children.

Concetta Lewis

Saranda leads [Daxko](/org/daxko)’s product management efforts to identify and create solutions that drive market outcomes. Her 15-year company tenure began as a member of the Customer Success team, which ignited her passion for building products that help customers excel in running their businesses and delivering top-notch experiences to members. Saranda is an alumna of the [University of Alabama at Birmingham](/org/university-of-alabama-at-birmingham) where she received her undergraduate degree and her MBA. She and her husband reside in North Alabama with their three children and several beloved pets. Outside of work and family, Saranda spends her free time running, devouring audiobooks, and podcasting (including hosting [Daxko](/org/daxko)’s Accelerant podcast!)


Saranda West

Steve leads [Daxko](/org/daxko)'s revenue growth efforts amongst National Accounts in the club division. He is an entrepreneur with more than 20 years of experience in the health and fitness industry. Prior to joining [Daxko](/org/daxko), Steve was Chief Revenue Officer at ABC Solutions where he led the development, implementation, and ongoing management of corporate revenue and pricing strategies. During his tenure with ABC Solutions, he also directly managed all sales and marketing efforts for the company. Steve has also served as CFO and equity partner for a regional [Gold's Gym](/org/golds-gym) chain, CEO and CFO of multiple closely-held companies, and the CFO of a publicly-traded company. Steve is currently enrolled in [Harvard Business School](/org/harvard-business-school) and holds an MBA in Business and Accounting and a B.S. in Sports Management and Business. Steve is actively involved in coaching soccer, Kids Beating Cancer, EM Strong Foundation, and the V Foundation. He and his wife live in Orlando, Fl and have five daughters.

Steve Ayers

Lionel leads all development and testing efforts across [Daxko](/org/daxko)'s platforms. He has more than 20 years of experience in the E-Commerce industry with a demonstrated history of growing and scaling cross-disciplinary technology teams. Prior to joining Club Automation in 2017, Lionel spent time working for Expedia in the online travel space where he led multiple development teams with responsibilities including lodging shopping, the cross-device experience, personalized recommendation systems, and responsive design across their global portfolio of consumer brands. Lionel is passionate about delivering large scale, highly available, distributed technology solutions that will help to power health and wellness throughout the world! Lionel holds a BS in Math & Computer Science from the University of Illinois.

Lionel Ebeling

Nathan has been responsible for launching new products in some of the most exciting new spaces in technology including UC, mobile payments, and travel.  Before joining [Daxko](/org/daxko), Nathan led [Travelport](/org/travelport)’s Innovation Program and Startup Accelerator.  Nathan has a B.S. in Marketing from LSU and M.S. in Information Systems from CU Denver. In his current role as SVP of Product at [Daxko](/org/daxko), Nathan is responsible for driving [Daxko](/org/daxko)’s product strategy and leading our product management and user experience teams. Nathan believes amazing user experiences shouldn’t be reserved for consumer software.  His team seeks to deliver the functionality our customers need through thoughtfully designed, easy to use product features.

Nathan Bobbin

Stefani leads [Daxko](/org/daxko)’s revenue growth efforts in the boutique fitness and nonprofit market segments. Thornton brings a strong 22-year track record to [Daxko](/org/daxko) with experience in training, product demonstrations, and sales for companies like Oracle and Reynolds & Reynolds. During her 15-year sales career, she achieved Sales Club 12 times, President’s Club 8 times, and won the highest sales achievement award in the company. Stefani graduated from [Baylor University](/org/baylor-university) with a degree in Psychology, which she uses daily combined with her love of people. When not at work, Stefani spends her time traveling the world, hiking mountains like Kilimanjaro, and competing in triathlons, and running events.

Stefani Thornton

Winston leads all financial and administrative activities of [Daxko](/org/daxko), including financial planning and analysis, mergers and acquisitions, accounting and controls, human resources, and legal affairs. Prior to joining [Daxko](/org/daxko), Winston worked for 16 years in [Harbert Management Corporation](/org/harbert-management-corporation)’s Private Equity Group, focusing on acquisitions and divestitures of lower middle market companies across a broad range of industries. Winston began his career in accounting at Ernst & Young and later joined [McKinsey & Company](/org/mckinsey-company) as a management consultant. Winston received his undergraduate degree in accounting from the University of Alabama and his MBA from [Harvard University](/org/harvard).

Daxko

Org chart

Teams

Leadership Team

CEO and Executive Team

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