Isobel Follette is an experienced marketing professional with a strong focus on social media management and content creation. In the role of Head of Marketing and Social & Content Manager at Day Out With The Kids, Isobel has successfully grown a private Facebook Group to over 55,000 engaged members and conducted comprehensive social media audits to inform data-driven strategies. Previous positions include Social Media Marketing Manager at Attraction World, where Isobel managed multiple brand portfolios, and Social Media & Content Assistant at Innermost Ltd, focusing on idea generation and community management. With a background in fashion from AllSaints and a degree in Fashion Business and Promotion from Birmingham City University, Isobel has developed a broad skill set in digital marketing, content strategy, and brand collaboration.
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Day Out With The Kids | DOWTK
Day Out With The Kids is the UK’s largest family days out platform, with 35 million+ annual site visits and over 8,000 of the UK’s best things to do promoted to its huge audience of parents. Also with a social media reach of 6 million per month, our mission is to help families discover their next adventure and most of all, have fun doing it. With a unique birds-eye view of the sector, unrivalled expertise and the know-how to help attractions increase their digital footprint and ultimately drive more business through the doors, Day Out With The Kids is a passionate team looking to deliver maximum results.