Niels van Beek

Niels van Beek is an experienced sales professional with a strong background in retail and account management. Currently serving as Sales Manager for Home & Personal Care at Dayes since July 2016, Niels has held multiple sales leadership roles within the company, including Sales Manager for NL and Fashion. Prior to this, Niels worked as National Account Manager at Copar, focusing on key retail accounts such as Jumbo Supermarkten B.V. Experience also includes serving as Account Manager at Storck BV, managing various Superunie members, and holding positions at Coca-Cola Enterprises as Rayon Manager and Super de Boer in Local Marketing. Niels holds a degree in Economics from HU University of Applied Sciences Utrecht and has completed post-HBO programs in Key Account Management and Coaching Leadership. Additionally, Niels contributed as a volunteer firefighter in Utrecht from 2007 to 2011.