Marissa Alden

Marissa Alden is an accomplished professional with extensive experience in technology and business leadership. Currently serving as the General Manager of DaySmart Recreation, Marissa oversees various SaaS brands that enhance recreational experiences through streamlined scheduling, payments, and communications. Prior to this role, Marissa was the CEO and Co-Founder of Sawyer, a technology startup focused on a SaaS-enabled marketplace for children's enrichment, which was acquired by DaySmart in November 2023. Previous positions include Head of Radical Innovation and General Manager at Rent The Runway, where Marissa directed product development and growth strategies for the eCommerce business. Additionally, Marissa founded Go Try It On, a mobile social media platform, and holds a Master of Business Administration from Harvard Business School and a BS in Human Development from Cornell University.