Olalla Rivas

Olalla Rivas is an experienced marketing professional currently serving as the Head of Marketing at Dazia Capital since November 2024. Prior to this role, Olalla held the position of Head of Marketing at WOW Concept from April 2022 to October 2024, and served as Chief Marketing Officer at Caletay, focusing on the Amazon aggregator startup from November 2021 to October 2022. Olalla's extensive experience in the ticketing industry includes a long tenure at entradas.com, where roles included Chief Marketing Officer, Head of Marketing & eCommerce, and Marketing & eCommerce Specialist, culminating in a strong focus on content strategy and eCommerce management. Earlier experience includes being a Project Manager in Digital Marketing and Customer Journey at CTS EVENTIM AG & Co. KGaA. In terms of education, Olalla holds a Master in Internet Business from ISDI, a Master's degree in Mobile Business from IEBS Biztech School, and degrees in Business Administration and Audiovisual Communication from Universidad Rey Juan Carlos.