Elicia Martinez Sanchez

Elicia Martinez Sanchez is the current Managing Director for Spain & Latam at DAZN Bet. Prior to this role, she served as the Head of Business Development at Marca, where she led new digital projects focused on monetizing the audience of the leading sports website and app in the sports market. Elicia also held positions at Unidad Editorial, Revista TELVA, Recoletos, and Everis, where she was responsible for various strategic and financial aspects of the companies. She holds a degree in Economics from the Universidad Complutense de Madrid.