Adam joined DAZN in March 2025 from THG plc, a global e-commerce powerhouse, where he was Group Chief Marketing Officer and CEO of THG Media. During his 14 years at the company, he centralised marketing operations, built a world-class centre of excellence, and led a marketing and customer function of over 700 people. Knappy also spearheaded the launch and growth of THG’s Media division, acquiring City AM and digitally transforming the business while doubling the user base within its first year. At DAZN, Knappy oversees all group marketing activities, platform trading and customer engagement, driving DAZN’s expansion as it cements itself as the Global Home of Sport.
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