Claudio Bellen

Claudio Bellen serves as the Global VP of Strategy - Advertising & Media Sales at DAZN Group since February 2018, leading revenue growth strategies, rights evaluation for ad revenue, and market launches while managing key relationships with JICs and audience measurement partners. Claudio has a robust background in advertising markets, particularly in the EU, and notable achievements include the rollout of Dynamic Ad Insertion (DAI), acquiring major sports broadcasting rights, and advancing audience measurement solutions across various European countries. Previous roles at Unilever involved significant brand management and marketing leadership, including successful initiatives for Sure Men and Dove Men, and a pivotal launch of new deodorant products that secured market leadership in France. Claudio holds a Master's degree in Corporate Marketing and has studied International Marketing at Copenhagen Business School.