James Bath is a seasoned professional in customer services and operations with extensive experience in global management. Currently serving as SVP Customer Services, Global Operations at DAZN since July 2021, James leads customer service operations for both DAZN Broadcast Media and DAZN Bet. Prior roles include VP Customer Services at DAZN, overseeing the global operations for Europe’s largest sports broadcaster, and Head of Customer Services & Operations for Dyson, managing a sizable operation across 17 European countries. Earlier career highlights include continuous improvement management at Hitachi Capital and process improvement analytics at Arval BNP Paribas Group. James's expertise encompasses customer experience strategy, budget management, KPI performance, and operational leadership across various sectors.
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