Samuel Staton is an accomplished leader in data strategy and analytics with over a decade of experience driving organizational transformation and delivering measurable business outcomes. Currently serving as VP of Performance Insights & Marketing Analytics at DAZN, Samuel has successfully led data initiatives across various sectors, including B2B and D2C, focusing on bridging the gap between vision and practical execution. Previously, Samuel held senior roles at THG Ingenuity and JLA Group, where they specialized in leveraging data and marketing technology to unlock growth and improve performance. Samuel's educational background includes studies in Physical Sciences at Kirklees College.
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