Isabella Soh is currently engaged as a Business Data Engineer/Scientist at SP Group since January 2023 and is simultaneously working on a data science final year project with Nielsen, focusing on modeling the orbits of twin stars using real-time and historical data. Prior experience includes serving as a uWave Ambassador, promoting a social media platform in the Food & Beverages sector, and completing a Marketing Analytics Internship at Chung Hwa Food Industries, where innovative web-scraping and A/B testing projects significantly boosted sales. Isabella holds a Bachelor's degree (Honours) in Statistics with a specialization in Business and Finance Statistics from the National University of Singapore.