DC Foods (pty) Ltd
Genia Lysak is an accomplished marketing professional with extensive experience across various industries, currently serving as the US Marketing Director at DC Foods (pty) Ltd since June 2024, where responsibilities include leading the marketing efforts for Island Way Sorbet. Prior roles include Head of Growth Marketing at TruRoots Company, where Genia revitalized the brand, and Senior Director of Marketing at FitVine Wine, consulting post-acquisition for portfolio integration. Genia's previous experiences include brand management at PepsiCo, Ruby's Naturals, Nasoya Foods, Suntory Holdings, and Moët Hennessy, coupling solid achievements with strong educational credentials from Georgetown University (MBA) and The George Washington University (BA in International Affairs).
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DC Foods (pty) Ltd
At DC Foods we believe in excellence of product - All the time, every time. We believe that what we do requires craftsmanship and an appreciation for only the most nutritious produce. Our state-of-the-art production facility is situated in the heart of the Coega Industrial Development Zone adjacent to the newly developed Port of Ngqura, the 3rd largest export harbour in South Africa. Quality and hygienic food safety are on top of our list of priorities and we are certified to the FSSC 22000 standard (which includes accreditation to HACCP principles). We also hold international Halaal and Kosher (Milchik & Parev) Certification. Using the latest technology in food processing, we provide top quality products to our customers, while our clean, modern production facility is equipped with an air filtration system to create a positive air pressured environment within the factory. We realise too that excellence cannot be achieved without our 800 diligent and hard-working employees. We are proud to have created approximately 2500 new jobs in our supplier base. Through this, we have created valuable and mutually beneficial partnerships with the Department of Trade and Industry (DTI), as well as the Industrial Development Corporation (IDC). As part of our Corporate Social Investment (CSI) programme, we are also involved in various Broad Based Black Economic Empowerment (BBBEE) farming initiatives, knowing that what we do can have a positive effect on the broader community.